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Mastermind Your Content Marketing Strategy
by Startup Expert Stefanie Diaz
Mastermind Your Content Marketing Strategy. Everyone knows that content is king. Content leverages your time, positions you as a thought leader, and allows you to nurture prospects from lead to sale. Still, most companies don’t have a clear content marketing strategy. Moreover, the majority of companies miss an incredible opportunity to create a strong connection and build a thriving community.
What Every Entrepreneur Needs to Know About Raising Capital
Michael Horten, Founder - Horten CC
What Every Entrepreneur Needs to Know About Raising Capital.
The market for early-stage capital has changed and entrepreneurs seeking capital need to be sure that the offering terms resonate with today’s investors. The session discusses the key business and financial issues an entrepreneur needs to know to conduct a successful capital raise. The presentation will include war stories from early-stage companies, and the session will be interactive, so bring your questions.
Matthew May, Founder - Acuity.co
Have you ever found yourself managing a never-ending to-do list? There are some simple steps you can take now to save yourself a lot of time and headaches later. Successful accounting doesn’t have to be difficult, you just need to follow the right steps.
Finding Your Way Through The Venture Capital Gauntlet
Steve Schilling - President at Convergent
Finding your way through the Venture Capital gauntlet.
Learn about about Finding Your Way Through the Venture Capital Gauntlet with Steve Schilling, President of Convergent. In this one hour session Steve explores: The various types and sources of capital, how to determine when (and if) to raise capital, how to prepare, how the Venture Capitalist’s world works, the ins and outs of valuation and the importance of managing your Cap Table.
Developing your go to market strategy
Kris Konrath, Director of Marketing at Convergent
Developing your go to market strategy.
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Agile Marketing for Startups
Anne Marsden, Principal and Founder of Marsden Marketing
Tips for maximizing impact while minimizing early stage investments.
- The top marketing challenges and priorities for early stage companies.
- How to create a budget for marketing and what to spend it on.
- Now that you committed the $$, what do you measure to determine success?
- Brand building vs. Lead Generation – how to achieve the former while focusing on the later.
- Hitting the mark with your messaging and the top pitfalls to avoid.